How Much Does it Cost to Print and Mail Postcards?
- Ben Robinson
- Jul 11, 2023
- 1 min read
Postcards are a cost-effective marketing tool that can help your business promote specials, sales, new products, or events while reaching your audience on a local and direct level. With higher response rates than email and social media, postcard for promot your brand in any industry.
Depending on the type of postcards you’re looking to order, there are a few factors that can influence your overall printing and mailing costs. For example, if you opt for a color postcard, the cost will be higher than a black and white postcard since they’re printed on separate press sheets. Likewise, choosing thicker cardstock will increase the price as well.
Another factor that can impact your cost is the quantity you need to print. Typically, the more postcards you order, the cheaper the price per card will be as printers are able to save on setup costs and shipping charges with larger orders.
Additionally, you can choose to hand out your postcards yourself or work with a professional direct mail company that specializes in printing and mail services. The latter is usually the better option since they’ll handle the stamping,
addressing, and mail processing for you saving you time and money. Plus, they’ll be able to take advantage of postal discounts like Carrier Route and Every Door Direct Mail (EDDM) which can significantly reduce the overall cost of your postcard campaign.
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